Founded in 1997 by Seagram, Imperial Blue is one of the fastest growing whisky brands in the world. It is a blend of fine Indian grain spirits and imported scotch malts. It is known for its exquisite smoothness.

Pernod Ricard, the French spirit and wine group, owns Imperial Blue. The brand is aimed at the young, middle-income whisky consumer. It is priced reasonably and has a strong flavor.